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Once upon a time many, many years ago, there was a woman named Eileen who gave birth to a beautiful baby boy. He was so precious that she just HAD to have his portraits taken. She searched all over the Philippines for a studio to take the pictures, but Alas! All the studios she went to were dark and dirty. Eileen couldn’t take it. Something must be done! Thus, she created her own studio, The Picture Company. It opened its first branch in Podium 2002. People were amazed! The place was so bright and beautiful, the merchandise was so innovative and the pictures were awesome! It was truly something different. Expanding every year, The Picture Company now has six branches across Metro Manila: Podium, Alabang Town Center, Powerplant, Mall of Asia and Bonifacio High Street and Greenbelt. We opened our first international branch in Malaysia October last year. On February 2010 The Picture Company opened in Cebu and in May 2010 another store will be opened in Malaysia!


The mission of TPC is to create Beautiful Portraits through Fun and Play


A vision defines what TPC wants to be in the future. It is a goal shared by the company, reflecting its culture and priorities. Our vision is to be a world class company, consistently being the number 1 portrait studio in the Philippines. We also dream to become one of the best places to work in.


Core Values are those values which form the foundation on which we they perform work and conduct ourselves. In an ever-changing world, these values are constant. The Picture Company has 5 core values:


We are committed to a culture of creativity. This comes in many forms such as in the portraits that we make and products we come up with which allows us to be ahead of our competitors. We are proud to share and build on the artistic talents of our colleagues and be able to provide them a venue to be creative.


We believe people are able to give better results when they are having fun. We also realize that the secret to a beautiful portrait is to create a one of a kind experience, through the use of fun and play.


We strive for excellence in whatever we do and continuously improve all aspects of our business. Our value of excellence allows us to deliver what we promise and add value beyond what is expected.


We are here to serve not just our customers but to serve each other as well.


We believe that our team is the reason for our success and that they are our most valuable asset. We recognize each person’s potential and the importance of each in our work place. We believe in synergism where in we recognize individual efforts but give greater importance to the acts and effect of the entire team.


We believe in doing things with great enthusiasm, determination, and excitement.